2.19%
Wednesday, December 5, 2018
Volume 1, Issue No. 04

What’s Trending at FFANY

Fall 2019 style from Timberland.

By Jennifer Ernst Beaudry. Textured leathers, cozy teddy-bear linings and lots of sparkle and shine are on tap at FFANY, going on this week in New York City. The FFANY Shoe Expo is taking place at Warwick Hotel and Academy Mansion, with FFANY Market Week also spreading out across brand showrooms throughout Manhattan. We’ll be in the showrooms and the hotels seeking out Fall 2019 highlights. Check out a few product picks and trends below, and follow us on Instagram @footwearinsight to get our top picks throughout the week and beyond. Read the full story here.

In The News
Foot Locker, Deckers, Skechers, Saucony, Rack Room, The Running Event + More

POP by Foot Locker.

By Cara Griffin and Bob McGee. Foot Locker’s go-forward strategy will be tied to more creative projects with key partners and smaller, secondary players such as Vans, K-Swiss, Fila, Puma and Reebok. Foot Locker reports that its focus on less promotional selling, and a beefed-up digital presence, is about “further strengthening its emotional connection with consumers.” Read the full story here.

Caleres Sees Vionic’s Potential

By Bob McGee. Caleres, the Famous Footwear parent, which acquired Vionic for $360 million in mid-October, believes Vionic possesses significant growth potential in the premium comfort segment for men and women.  Category growth, gender growth and channels of distribution were among the opportunities that Caleres CEO and President Diane Sullivan pointed to in a recent call with analysts regarding Vionic’s opportunities. She noted that Vionic is “a growing brand with strong consumer loyalty and a great cultural fit to our brand portfolio.” Read the full story here.

New Balance Takes a Shot with Kawhi Leonard

By Bob McGee. New Balance has finally punched its re-entry ticket into the NBA, signing Toronto Raptor and former Brand Jordan endorser Kawhi Leonard to a multi-year endorsement contract reportedly valued at more than $5 million annually. It is unclear at this point when and if Leonard, an NBA All-Star, will have a signature shoe with New Balance. Leonard is the brand’s most high profile NBAer since the 1980s and former Laker James Worthy. According to SB Nation, Leonard, a two-time NBA Defensive Player of the Year, declined to re-sign with Nike’s Jordan Brand earlier this year. Read the full story here.

FOOTWEAR INSIGHT INDEX

The FIX INDEX rose nearly 2.2 percent for the two weeks ended Dec. 3, slightly behind the Dow’s 3.23 percent growth over the same time span. Caleres expects its existing infrastructure to benefit recently acquired Vionic as it continues expanding its business, including internationally. Puma has introduced a new streetwear collection for endorsers The Weeknd and Selena Gomez. Both lines are inspired by fashion from the 1990s. Rocky Brands, as reported by Logistics Management last month, has installed a new conveyor sortation system and new picking and packing capabilities at its 200,000-sq.-ft. facility in Logan, OH to enable faster turnaround of ecommerce orders. Steve Madden generated impressive results for its Blondo brand during Q3. Adidas upgrade its classic Superstar silhouette with its Superstar 80s with larger Three Stripes. Nike is named ‘Marketer of the Year’ by mobilemarkter.com for being the first footwear brand to sell a product through Snapchat and sell it out in 23 minutes—the Air Jordan III “Tinker” during NBA All-Star Weekend last February. Foot Locker says 14.5 percent of its Q3 sales were generated by Direct-To-Consumer and women’s footwear was its strongest in the segment with a comparable store sales gain in the double-digits. — Bob McGee
The Footwear Insight Index tracks 20 of the most important publicly traded companies that have a substantial footwear business (6 retailers, 14 brands).
Index base of 100 is key to the closing prices of 12/29/17

INDEX: 119

19.00%

Weekly Review

Company name
(Ticker Symbol)

% Change over week
Price 11/19/18 • Price 12/03/18

ASICS Corp.
7936.T

4.90%

$14.07 • $14.76

Boot Barn
BOOT

16.90%

$20.71 • $24.21

Crocs
CROX

8.87%

$26.73 • $29.10

DSW
DSW

9.34%

$26.03 • $28.64

Genesco
GCO

7.71%

$40.58 • $43.71

Mizuno
8022.T

1.75%

$22.31 • $22.70

Puma
PMMAF

4.31%

$513.30 • $491.20

Shoe Carnival
SKVL

4.57%

$36.95 • $38.64

Steve Madden
SHOO

6.25%

$31.04 • $32.98

VF Corp.
VFC

3.77%

$80.01 • $83.03

Company name
(Ticker Symbol)

% Change over week
Price 11/19/18 • Price 12/03/18

Adidas
addyy

1.85%

$114.35 • $112.24

Caleres
CAL

3.93%

$32.09 • $30.83

Deckers
DECK

10.97%

$123.38 • $136.91

Foot Locker
FL

15.32%

$48.81 • $56.29

GEOX
GEO.MI

3.57%

$1.40 • $1.45

Nike
NKE

7.47%

$72.52 • $77.94

Rocky Brands
RCKY

2.52%

$25.80 • $26.45

Skechers
SKX

7.77%

$26.27 • $28.31

Under Armour
UAA

13.48%

$21.14 • $23.99

Wolverine
WWW

9.14%

$32.50 • $35.47

TOTAL
Week over week

2.19%

$1,309.99 • $1,338.67