Wednesday, April 03, 2019
Volume 2, Issue No. 6

In The News
Red Wing, ISA TanTec, Oboz, Brooks

Red Wing opened its first NYC location on March 21. The 3,300-sq.-ft. space at 11 Penn Plaza offers shoe-fitting and refurbishing services at the Boot Care and Repair Bar, a full selection of Red Wing boots (including its work and Heritage Collections) as well as shoelaces, inserts and socks.

“Red Wing Shoes have been a mainstay on New York City job sites for more than a century, but until now we haven’t had a physical presence in Manhattan,” Mark Urdahl, Red Wing CEO, said in a statement. “We are excited to make it easier than ever for New York’s workers, residents and visitors to find the right product and services for their needs, whether it’s working on a construction site or commuting to the office.”

In other news:
Is leather too complicated for use in footwear today? ISA TanTec doesn’t think so. Speaking at a panel presented at the Global Footwear Executive Summit in Hong Kong on March 12, ISA TanTec founder and president Thomas Schneider said his firm is combatting misconceptions about the difficultly of working with leather compared with synthetics. “We strive to help our customers to promote leather so that the right messages will reach the consumers,” Schneider said. “We work on innovative and compelling stories that focus on the sustainability of leather. We provide marketing materials such as hangtags and online information in order to support brands with their marketing initiatives.”

Schneider spoke alongside Kerry Brozyna, VP and GM for Leathers from Wolverine Leather. The panel was moderated by Mike Redwood from Leather Naturally.

Bozeman, MT-based Oboz Footwear has named Love Communications of Salt Lake City, UT and Boise, ID, as its digital agency of record.  The agency will be tasked with enriching the brand’s digital marketing presence to support its wholesale partners.

Seattle-based Brooks Running Co. has named Brooklyn, NY-based Huge as its agency of record. The agency will be responsible for the marketing, creative, brand strategy and digital marketing, with its first efforts debuting in November 2019.