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Wednesday, November 6, 2019
Volume 2, Issue No. 20

IN THE NEWS
Dearfoams, Fila, OIA

Dearfoams launched its first national television ad campaign since the 1980s on Nov. 4. “Together in Dearfoams,” which features families wearing styles from the R.G. Barry-owned firm’s Holiday Family Collection, will run as 15- and 30-second ads on the Hallmark Channel through Dec. 19. “We are so excited to launch our TV ad campaign on the Hallmark Channel, historically the number one television network during the holidays,” Tricia Bouras, Dearfoams brand president, said in a release. “All of us at Dearfoams truly understand and celebrate what it means to feel at home − comfortable, supported and cared for; our new TV ad underscores the enduring belief that, yes, there really is no place like home for the holidays.”

Fila is looking for a piece of the fast-growing pickleball category, introducing its first performance footwear and apparel collection tied to the sport. The brand is the Official Athletic Apparel and Footwear of the 2019 Margaritaville USA Pickleball National Championships taking place at the Indian Wells, CA Tennis Garden through Nov. 10. Fila’s first two pickleball-specific styles, the $100 Volley Zone and $65 Double Bounce in colors for men and women are available at the event. The Double Bounce makes its way to U.S. retailers later this month. The Volley Zone, which incorporates many features of Fila’s popular Axilus 2 Energized performance tennis shoe, will be available for purchase at specialty retailers and Fila.com in January.

“We see an incredible opportunity in the pickleball marketplace to deliver apparel and footwear that is specifically designed to the needs of this sport,” Mickey Rivera, director of sales for tennis and pickleball at Fila, said. The brand will introduce a pickle ball apparel line in 2020.

The Outdoor Industry Association and several of its member groups condemned on Monday the official start to the U.S. Withdrawal from the Paris Climate Accords. “The outdoor recreation economy’s strength depends on clean air, healthy water sources and forests that haven’t been completely decimated – inaction on climate issues puts all of those components at continued risk. Outdoor Industry Association and its members encourage the administration to reverse course for the sake of our industry, our children and our outdoors,” Patricia Rojas-Ungar, VP of Government Affairs for OIA, said in a release. Other members condemning the withdrawal included Tim Boyle from Columbia Sportswear, Eric Artz, president and CEO of REI, Rose Marcario, president and CEO of Patagonia, and Arne Arens, global brand president of The North Face.