6.31%

IN THE NEWs
Saucony, Lugz, Nike, ING Source, Twisted X, Adidas, Telic

Saucony athlete Grayson Murphy won the 35th IAAF World Mountain Running Championship on Nov.15 in her first race as a brand athlete. Murphy finished the 14k course in Villa La Angostura with a time of 1:15:20, 21 seconds faster than the second-place finisher. The 24-year-old 2019 U.S. Mountain Running Champion ran in Saucony’s Peregrine ISO style.

Nike, in deference to its growing direct-to-consumer business model ($11.8 billion for the FY ended May) and working more closely with its key global partners, including Foot Locker, is abandoning its nearly two-year old partnership with online behemoth Amazon. Nike began selling a limited product assortment to Amazon in 2017 after the online platform agreed to more strictly police its pricing policies. In August 2017, a SportsInsightExtra.com report, citing One Click Retail data, suggested Nike’s decision to forge a controlled distribution deal with Amazon may have been prompted by rival Adidas’s success on the site. At the time, Amazon was in the midst of launching The Fix, a new private-label shoe, handbag and accessories line for its Prime members that included lifestyle sneakers. There are currently nine Fix lifestyle sneakers for women available on Amazon.

ING Source has relocated to a larger, 40,000-sq.ft. office location, the Hickory, N.C.-based parent company of OS1st announced. “As we are still a relatively young company, I’m very appreciative of all the support we’ve been given from our independent retailers. Watching OS1st grow to the point where we need this larger facility is a real testament to that support. So, a huge thanks to all on our OS1st team,” ING Source President Josh Higgins said in a release.

Lugz has teamed up with parenting site Scary Mommy for a limited-edition mommy-and-me boot that launches today. The 6-inch Lugz Women's Empire Hi Fur x Scary Mommy boot is available in women’s, toddlers, little kids and big kid sizes — and comes with custom embroidered patches that can be swapped between parent and child. Prices range from $50 to $85, and the boots are available at the Scary Mommy online shop. “We wanted to celebrate mothers and their connection with their children with this fun collaboration. We are noticing children are becoming more aware of specialized product now than ever before. Our 'Mommy and Me' collection is a great way to have a mother and child stand out while fitting in together,” said David Schwartz, president of Lugz parent company Jack Schwartz Shoes Inc. “Scary Mommy was the perfect partner for this idea, as they provide an edgy sense of humor that is often lost in media today. It’s a true escape for mothers to go where they can relate to content and feel right at home at the same time.”

Twisted X has donated more than 14,000 pairs of shoes to Two Ten Footwear Foundation’s Share Your Shoes program. Proceeds from the footwear will be earmarked to help U.S. footwear industry employees and their families who have been impacted by the natural disasters in California, Texas and the Bahamas. Twisted X also donated blankets made with the brand’s ecoTWX material (made from recycled water bottles) to victims in all three locations. The company made a similarly sized donation (around $2 million) to families affected by Hurricane Harvey in Texas and Louisiana in 2017. “We have a responsibility as humans to help the environment and community we live in. People often overlook donating footwear – we’re a humanitarian-focused footwear brand. It just makes sense and it’s who we are,” Twisted X CEO Prasad Reddy said in a statement.

The Adidas flagship on the Champs Elysees in Paris has a new feature: an Augmented Reality experience designed to immerse shoppers in the process that turns plastic ocean waste into the label’s recycled products. Developed with startup AR firm eyecandylab, the For the Oceans app will let users point it at existing digital video screens in the store to launch AR content. The pilot program will run through the holiday season.

Boise, ID-based recovery footwear brand Telic announced its collaboration with Alan Guyan, founder and CEO of Active Accelerator LLC, to release 3-D printed footwear. Guyan is the former Innovation Director of Under Armour, where he launched the brand’s first 3-D printed training shoes. The limited-edition Telic 3D Printed footwear line are slated for launch in 2020.