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Caleres Pleased With New Brands; Sets TV for Famous in Q4

CEO and President Diane Sullivan recently told analysts that the company is pleased with the performance of its most recent acquisitions, Blowfish Malibu and Vionic.

“Blowfish Malibu product has performed very well in the marketplace, and the brand is really naturally positioned to capture what the consumer is looking for right now, that sport and casual lifestyle, the fresh and very young spirit, a constant newness in the assortment, and you just top it all off with a can’t-beat price-value equation,” Sullivan said.

As for Vionic, the company is working to reach with more speed and agility to meet the needs of the consumer, Sullivan said. Part of that effort has included adding a four-season calendar and streamlining the brand’s commercialization and development calendar.

Meanwhile, following a Q3 where comparable store sales rose 2.5 percent and back-to-school sales grew for an eighth consecutive year, Famous Footwear has a promotional and marketing strategy in place for Q4 that includes a return to TV advertising to help the banner meet its sales and margin plan for the period.