Crocs Anticipates Strengthening Business, Names President

Michelle Poole.

Citing “exceptional consumer demand and strong sellthroughs,” the Broomfield, CO company last week projected its third-quarter sales will increase approximately 10 percent from the $312.8 million generated in the year-ago period.

Additionally, Crocs has promoted footwear industry veteran Michelle Poole to president, with responsibility for the company’s Americas, Asia and EMEA regional teams, product design and management, merchandising and marketing. She has been the chief product and merchandising officer at Crocs since April and has overseen marketing at the company since 2017. Her previous industry experience includes stints at Sperry Top-Sider, Timberland and Converse.