Vasque has named Bryce Wernsman as its new president. For the last three years, Wernsman has led marketing efforts as the Senior Director of Global Marketing at Red Wing Shoe Company. In his new role, Wernsman will be charged with overseeing Vasque’s distribution, product and brand strategies.
“Vasque is an incredible brand with a rich history of providing world class footwear to outdoor enthusiasts,” said Wernsman. “I am incredibly honored to steward a brand so rich in history into a new era of consumer, product and distribution expansion. We have a talented Vasque team and together we are poised for continued growth.”
Allison Gettings, who recently led Vasque, is transitioning to VP of business services for Red Wing Shoe.
Red Wing Shoe Company’s brands include not only Vasque and Red Wing, but also Irish Setter and Worx.