Due to the ongoing COVID-19 pandemic, an in-person Outdoor Retailer trade show will not take place this winter, show organizers announced today. In its place will be Outdoor Retailer Winter Online, a digital marketplace and online experience.
The Outdoor + Snow Show was scheduled to take place January 27-29, 2021, at the Colorado Convention Center in Denver. The online trade and industry digital experience being offered in its place will be available “throughout the winter.”
“While there’s incredible value in gathering in-person, it’s our responsibility to provide a safe environment and serve the best interests of the snow and outdoor communities,” said Marisa Nicholson, Outdoor Retailer senior vice president and show director. “We are now focused on expanding upon the digital options we launched this past summer and are excited to introduce Outdoor Retailer Winter Online. We’re taking what we learned, along with feedback from our industry, and designing this next online edition with a host of enhancements for exhibitors and attendees this winter.”
Show organizers say that among the new developments is the addition of artificial intelligence (AI). The Outdoor Retailer Winter Online experience will be powered by AI, inferring a user’s likes and dislikes, suggesting matches, and creating a tailored experience for each user to find products, brands, retailers, and education best suited to their needs. Outdoor Retailer Winter Online will also allow facilitate communication between brands, buyers, and media, including live video conferencing and live one-on-one chats; data-driven lead generation in real time; personalized dashboards and networking opportunities; and education sessions with industry leaders, experts, and visionaries.
Outdoor Retailer will work with Snowsports Industries America (SIA), Outdoor Industry Association (OIA), and other industry organizations, to develop educational programming and offer business tools.