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Wednesday, October 28, 2020
Volume 3, Issue No. 43

Could Puma Pounce on Nike’s Bounce to DTC?

Puma SE CEO Bjorn Gulden says how much The Cat could benefit from Nike’s continued exodus from wholesale accounts “is impossible to quantify at this point,” but confirms the impending Swoosh shift is already cultivating conversations between Puma personnel and retailers. Read the full story.

Report: Adidas Puts Reebok on the Block

The Three Stripes’ 15-year run with Reebok may hit its final lap in early 2021. A report late last week from a German publication suggested Adidas is moving to shed the Reebok business, which it acquired for $3.8 billion in 2005. Adidas officials declined to comment on... Read the full story.

Crocs Fine-Tuning Game Plan to Keep Momentum Going

Crocs isn’t resting on current brand momentum, instead implementing measures to expand the brand’s reach with consumers and protect its merchandise margins. Working on a strategy to deliver differentiated assortments to retailers including... Read the full story.

Kohl’s Enters Private Label Athleisure Biz: What it Means for the Market

Competition is ramping up in the private label athleisure market. Two years after Dick’s Sporting Goods entered the value-oriented, performance athletic business with its private DSG label, Kohl’s will introduce FLX... Read the full story.

Aetrex’s Albert 2 Set to Launch in 2021

Get ready for Albert 2. In February 2021, Aetrex Worldwide is launching the next generation of its 3D foot scanning technology, known as Albert. Aetrex sees Albert 2 as not only being revolutionary in 3D foot scanning, but also as a profit center for retailers. Read the full story.

In The News
L.L.Bean, Rocky Brands, La Sportiva, PGA Show, Future Proper

L.L.Bean, which has already established new wholesale partnerships for its various products with the likes of Scheels, Staples and Nordstrom, is now selling its classic boot on Amazon-owned Zappos to be followed soon by its Wicked Good slipper and... Read the full story.

FOOTWEAR INSIGHT WEEKLY INDEX

The same factors mentioned here last week—rising COVID-19 cases in many parts of the U.S. coupled with fading hopes for another federal stimulus package for consumers and small businesses before Election Day—reared their ugly heads again on the period’s final day. The result—a third consecutive week that the Footwear Segment outperforms the Dow. With 12 stocks gaining, four declining and four essentially flat (up or down less than 1 percent), the Segment eked out less than 1 percent improvement for the week ended Oct. 26. Under Armour and Asics were the biggest percentage gainers. Rocky Brands and Geox paced the decliners. As for the Dow, it lost nearly 69 percent of its 948.17-point decline for the week on the period’s final day to close at 27,685.38. Walmart (not on Index) CEO Doug McMillon told analysts Monday that the lack of a federal stimulus was taking its toll on consumers as their spending slowed in September and October. Within the segment, the biggest news of the period ahead of a big earnings’ week was a German report the Adidas is preparing to shed Reebok after 15 years (see story). Meanwhile, Boot Barn gained more than 4 percent for the week despite a downgrade to “Hold” from “Buy” by Craig-Hallum. — Bob McGee 
The Footwear Insight Index tracks 20 of the most important publicly traded companies that have a substantial footwear business (6 retailers, 14 brands).
Index base of 100 is key to the closing prices of 12/29/17

INDEX: 153

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Weekly Review

Company name
(Ticker Symbol)

% Change over week
Price 10/19/20 • Price 10/26/20

ASICS Corp.
7936.T

4.38%

$13.01 • $13.58

Boot Barn
BOOT

4.06%

$31.49 • $32.77

Crocs
CROX

1.40%

$51.52 • $52.24

Designer Brands
DBI

2.63%

$5.33 • $5.19

Genesco
GCO

4.23%

$19.38 • $20.20

Mizuno
8022.T

0.34%

$17.51 • $17.57

Puma
PMMAF

0.45%

$96.99 • $96.55

Shoe Carnival
SKVL

0.35%

$33.23 • $33.18

Steve Madden
SHOO

2.16%

$22.66 • $23.15

VF Corp.
VFC

1.64%

$72.56 • $73.75

Company name
(Ticker Symbol)

% Change over week
Price 10/12/20 • Price 10/19/20

Adidas
addyy

2.45%

$166.01 • $161.95

Caleres
CAL

2.33%

$9.00 • $9.21

Deckers
DECK

3.41%

$253.16 • $261.79

Foot Locker
FL

0.48%

$37.86 • $38.04

GEOX
GEO.MI

6.25%

$0.64 • $0.60

Nike
NKE

0.72%

$127.43 • $128.35

Rocky Brands
RCKY

0.15%

$25.83 • $24.21

Skechers
SKX

0.35%

$34.36 • $34.24

Under Armour
UAA

4.97%

$13.27 • $13.93

Wolverine
WWW

0.07%

$28.07 • $28.09

TOTAL
Week over week

0.88%

$1,059.31 • $1,068.59

ARCHIVES - October 14, 2020

FDRA Survey: Younger Consumers, Men Will Spend More on Footwear in Holiday Season

An estimated 49 percent of 18- to 29-year old’s and 36 percent of men intend to spend more on footwear during the 2020 holiday season, according to a new telephone survey from the Footwear Distributors and Retailers of America that was conducted... Read the full story.

Cole Haan Is Making Moves

Cole Haan is working to broaden its reach and appeal among Millennials ahead of an initial public offering. The 90-plus year old company is led by two former Converse senior executives and is majority controlled by private equity firm Apax Partners.  Read the full story.

Asics Names New NA President

Robert Sullivan has been promoted to president and chief operating officer of Asics North America. He takes over the top role in the region from North American chief executive officer Koichiro Kodama, who has been elevated to... Read the full story.

VF Highlights Digital; Return to Growth in Q4

VF Corp., the Vans, North Face and Timberland parent, which is forecasting sequential improvement in the third quarter and a return to topline expansion in its final period, predicts FY21 revenues will hit or surpass $9 billion. Read the full story.

In The News
Rockport, Thorogood, Coresight, NPD

This week, Rockport launched the “Powering Your Vote” campaign, which aims to provide a comfortable and stylish pair of shoes to those working or heading to the polls on Election Day. Read the full story.